The glitch in Postmedia’s digital switch

Source: theglobeandmail
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Paul Godfrey escorted directors of Postmedia Network Canada Corp. (PNC.A-T10.00—-%) on a tour of the Calgary Herald earlier this year to showcase the struggling newspaper company’s digital future.

The Postmedia chief executive officer presented a remodelled newsroom where teams juggled written and visual content for the Herald’s websites, social media platforms such as Twitter and its 128-year old newspaper. The Herald has been so much “quicker off the mark” with digital initiatives, Mr. Godfrey said, that it is now one of the company’s most profitable divisions, and a beacon for change at Canada’s largest newspaper publisher.

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The next generation of news consumers relies on social media, TV, Web for information

The Knight Foundation’s latest survey of high schoolers found that 92% of students say it’s important to stay informed about the news (the same percentage says it’s important to vote). The research shows a shift in how teens get their news. In a typical day, they report doing the following to get news:

  • Watch TV for news 1-3+ times: 77%
  • Read an article online 1-3+ times: 54%
  • Watch video news online 1-3+ times: 48%
  • Read an article in print 1-3+ times: 42%

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